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The Cure for Cross-functional Gridlock

Traffic Gridlock“They’re asking me for status updates when they haven’t even given me the specs yet!” cried a manager in frustration. “I’ve got my entire team ready but we can’t get started until we know what they need. Unfortunately, if we don’t hit the deadline, they aren’t going to respond well if I tell them they caused the delay!” Exasperated, she sat down to write yet another email reminding her internal customers of the deadline for getting her their needs.

Whatever your business, I bet you recognize this scenario. True? I know I could fill in the blanks with examples from a public utility, an educational testing service, a civil engineering firm, a real estate management company, a custom web developer or the staff of a university brainstorming how to coordinate with faculty.

This is a classic case of “cross-functional gridlock”, where functions and departments who need to coordinate become stuck, each unable to deliver on their goals and effectively forced to compromise on quality, schedules, budgets or all three. In its extreme form, the pattern can escalate to such heated conflict that entire projects or processes are paralyzed just as city drivers are by traffic gridlock. And just as with a traffic jam, if you look down at the pattern from above, you can see how a smooth flow becomes a tight knot of honking vehicles and frustrated drivers pulled tighter and tighter as each player tries to push forward.

Cross-functional gridlock can show up anywhere you need coordination across boundaries.  Think of engineering working with manufacturing, sales working with service, central functions working with field departments, information technology working with business units, internal groups coordinating with external customers.

Though every project manager knows the importance of communication, cross-functional gridlock remains a persistent barrier to business results. “Things keep coming to us with parts missing or in a form we cannot use,” said a manager in a public utility. “That means we can’t deliver quality downstream. I’m new, but apparently this has been going on for some time. The team has told the other departments, but nothing seems to change.”

Sound familiar? Is your team’s ability to deliver constrained by similar dynamics?

Let’s briefly explore why cross-functional gridlock shows up despite our best intentions, and what you can do to untie the knots and get the deliverables flowing again.

The Causes of Gridlock

There are four primary reasons why cross-functional gridlock shows up so frequently, despite our best intentions and the high costs:

  1. Conflicting Goals & Metrics – Even within the same organization, different departments and functions are evaluated based on different metrics or quality criteria. This is especially true in matrixed organizations. Also, customers may prioritize different dimensions of a project’s outcomes than the service provider.
  2. Missing Inputs & Feedback – The main difference between a service process and a manufacturing process is that the customer is intimately involved all along the way. In a knowledge economy, many processes are essentially services where specialized expertise is applied in ways that depend on critical inputs from the customer at multiple points. You cannot just order an angioplasty like a new car and show up a week later to pick up your clean heart. Yet as we plan work and allocate resources we tend to think in terms of “outsourcing” and “accountability” as if our processes were independent. Similarly, just as customers are often unaware of how timely input is needed from them, service providers often do not invite or make use of feedback in ways that improve results in the future.
  3. Uncoordinated Availability – We all have less slack in our schedules these days. While this seems more efficient on the surface, it decreases the chances that we can be available at the exact moment we are needed to provide critical inputs to keep a project moving forward on plan. When critical steps are delayed, rework tends to increase, compounding costs in the process.
  4. Language Barriers – We tend to be oblivious to the jargon and assumptions that help us communicate quickly with our peers. What do all the acronyms stand for? What does a good specification look like? What counts as good quality? If these are not clear, we will not get the inputs we need or be able to make use of feedback. Worse, many businesses use the same terms with different meanings, so we may think we are on track when we aren’t.

Eight Tips for Untangling the Knots

Here are several tips to help you untangle the self-defeating knots of conflict and wasted effort so you and the other functions involved can get the results you want. They are drawn from the fields of conflict management, project management, and process coordination.

  1. Approach with Curiosity – Adopt an attitude complete curiosity about the hidden opportunities for improvement that you cannot see yet. Start from the assumption that each of your stories about the issues is true, but incomplete. Example: Two hotel department managers discover a third department is creating their problem.
  2. Link to Each Others’ Interests – Try to identify the costs for them for continuing in the current fashion, and link your requests or feedback to the payoffs for them. Though your goals and metrics are different, clearly you have shared interests if you are stuck in gridlock. Example: A lead engineer helps her account manager see that they are the only one who can move the client to action on a delayed project.
  3. Negotiate Targeted Investments in Collaboration – Paint a vivid picture of where ineffective coordination will likely lead for both of you and ask the other side  to invest a small amount of time to get on the same page by clarifying outcomes, roles and communication mechanisms. Example: A technology project stalled for 11 months is completed in 90 days after a team re-launch.
  4. Create a Shared Picture – Map the processes, deliverables or system in a way that makes outcomes explicit, shows how any shared products or services work, and helps you visualize exactly how each of your pieces dovetail together. This helps with diagnosing issues, outlining tasks, and assigning work. Example: A frustrated web developer finally closes a 2-year-old project, partly because the client draws a map of the navigation she wants.
  5. Map the Inputs You Each Need – Ask each side where they are held up, focusing on the inputs they need to move forward. Piece together the sequence of inputs and deliverables (focusing only on what comes before what, not the dates) to see what is furthest upstream. Then agree on when you will each complete the first two or three inputs, and have a way to flag whose court has the ball at each stage. Example: An executive is shocked to realize he is the bottleneck in a stalled project.
  6. Structure Your Requests – Recognize that your inputs likely reflect your department’s specialized knowledge language, and create forms, templates or processes to help the other side give you what you want. Be sure to create these templates in a format that is natural and comfortable for the other side to complete.Example: By giving the customer draft specifications to respond to rather than a blank sheet of paper, a team has solid specs in 2 weeks rather than 2 months.
  7. Create 2-Way Handoffs – To get the best result, customers need background on what is possible and implementers need enough context to make judgment calls later on. Rather than handing task lists or specifications over in a list, arrange for 2-way discussions with actual customers and implementers, to form a shared picture of the options and goals, and jointly negotiate the best approach.  Example: A developer and a customer rapidly prototype various approaches over 2 days, then agree on the final specifications for an intranet site.
  8. Amplify Shared Outcomes – Counteract the tendency for each side to focus on their local goals by actively identifying and tracking indicators that reflect shared goals. Ensure that every action that positively impacts those shared goals is positively acknowledged and rewarded where appropriate. Example: HR field staff and centers of excellence are both viewed as more effective when they make it a shared goal to have line business leaders satisfied with HR overall.

When to Get Outside Help

There are many circumstances when you can head off this type of gridlock on your own simply by redirecting energies from fighting fires to getting at the root causes.  But there are certain circumstances when it is time to bring in outside help. Here are a few indicators that this may be the better option for you:

  1. You are too angry or resentful – If you just cannot find the goodwill be constructive after what you have experienced thus far, you may need a third party as a “buffer”
  2. You do not have the bandwidth – Getting out of fire-fighting mode back into the reinforcing cycles of success requires at least a minimal investment of time and attention from you and your team. While you cannot outsource this entirely, it can help to have an outside resource to keep things on track.
  3. The stakes are too high – if the cross-functional deliverables are mission-critical or you and your team are being closely evaluated, you probably cannot wait for a catch-as-catch-can approach but want to apply best practices as fast as possible

The first thing an outside specialist should do is help you evaluate whether the relationship can be salvaged and whether investing the time and energy is a better alternative than cutting your losses. Only after such an analysis should you map out a plan for getting out of the mess and back to the reinforcing cycles of mutual success.

It helps to remember that there are indeed many examples of cross-functional collaboration that are a source of innovation, creativity and value.  These sorts of effort just require more concerted effort and imagination to ensure shared payoffs guide day-to-day behavior than with traditional team-focused plans.

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